The reason why those cheap sunglasses are sold in the market varies. When it comes to the end of a fashion season, one can buy cheap sunglasses of different brands at very special discount, of which cheap Oakley sunglasses are very valuable. It is not until when the designers are going to prompt anther new style, that buying cheap Oakley sunglasses are possible and practical.
Many people may think cheap sunglasses are bad in qualities. In fact, such doubts are unnecessary. On the whole, for instance, all cheap Oakley sunglasses are guaranteed in their qualities. In order to embrace another new season, retailers have to sell the previous sunglasses at discount. Even in some cases, to encourage consumers to buy these cheap sunglasses, they take the strategy of 'buy one get one free'. This has really motivated many people to buy them, especially for those who can not afford at ordinary times.
Selling cheap designer sunglasses is the business model of some retailers. The competitions amongst all retailers are so fierce that some ones have made selling cheap designer sunglasses as their operation approaches. Because the gross income of a company equals its turnover rate multiplies by its profit margin. Hence, if the managers want to get more benefit on Oakley sunglasses, they may implement the method of bring out cheap Oakley sunglasses. And this approach has attracted more customers to buy more cheap Oakley sunglasses. Here, though the profit margin has declined, the turnover rate has been greatly increased. And the result is that more profit has been gained than common method. So these retailers are more likely to sell cheap designer sunglasses.
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